They created the most viral animated videos of all time; then, they launched the major web series “Farmed and Dangerous.” Now, Chipotle is doing the impossible: bridging the gap between burritos and America’s finest contemporary writers. Wait, what? Who was the mastermind behind this unexpected partnership? None other than Jonathan Safran Foer, who came up with the idea when he was stranded at a Chipotle without a book to read.
You see them everywhere; you probably know one, and you might even be confused about whether or not you are one. Our generation’s subculture of “hipsterdom” is pretty flimsy in comparison to other post-war styles, such as the hippie, punk or grunge movements. Besides displacing hard-working families and old-times residents, the urban-based hipsters haven’t accomplished much in the way of rebellion over the last decade. So it comes as no surprise that people have started to dislike this kale-eating, grandma’s-sweater-wearing kind. And brands are no exception.
There are moments in time that can only be captured through the art form of oral history. Odysseus’ journey home from Troy. Eminem’s Eight Mile. The 2012 Burning Man Festival. The first six months of 2014 at Contently, when a scrappy startup changed the very nature of content, marketing, business, and the game of soccer itself. Enjoy.